The Chicago Dental Studio wanted content that felt human, not clinical. We produced a fun, trend-driven UGC reel of the team killing time while a patient went numb. It took off, reaching over 40 million views across Instagram, YouTube, and TikTok.
Most dental content looks the same: clean, corporate, and easy to scroll past. The Chicago Dental Studio wanted to show the personality behind the practice and reach far beyond their existing audience with something people would actually share.
We built the reel around a relatable, trending format: the team playing tic-tac-toe to kill time while a patient got numb.
Filmed in-office with the real team so it read as genuine, native content, not a polished ad.
A fast hook and a tight 13-second cut engineered to hold attention. It held 84% average retention on YouTube.
Published natively to Instagram, YouTube Shorts, and TikTok to compound reach across every feed.
We didn't leave the hook to chance. We split-tested two on-screen hooks, and both stopped the scroll and carried the reel across platforms.
“POV: you’re waiting for the patient to get numb”
“when you’re killing time waiting for the patient to get numb”
WIGZ Marketing Solutions turns everyday moments into scroll-stopping content that grows your reach and your patient list. Let's make your next one.
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