At WIGZ Marketing Solutions, we believe every business has a story worth telling. When Studio T Salon, located in the heart of Mchenry IL, approached us for help creating a branding video, we knew we had an incredible opportunity to showcase not just the services offered but the soul of the business—its owner, Tina Apostel.
Project Overview
Studio T Salon is a modern, upscale salon offering personalized beauty experiences. Tina Apostel, the visionary behind the salon, is a seasoned stylist with a passion for empowering her clients through confidence and self-expression. Our task was to craft a branding video that captured Tina’s personality, her unique approach to beauty, and the welcoming ambiance of Studio T Salon.
Business Plan and Strategy
Our approach began with a thorough discovery session with Tina. We wanted to dive deep into her journey as a salon owner, her vision for the business, and what sets Studio T apart from competitors. During this meeting, we identified several key themes to highlight:
- Authenticity: Tina’s genuine care for her clients and her dedication to creating a safe, inclusive space.
- Expertise: The years of experience and mastery Tina brings to her craft.
- Community: How Studio T Salon serves as a hub for connection and transformation.
With these pillars in mind, we planned a storytelling-driven branding video that would put Tina at the forefront, ensuring her voice and personality came through.
Pre-Production
Our creative team collaborated closely with Tina to script a loose outline for the video. This included:
- Storyboarding: Mapping out key moments, such as Tina interacting with clients, demonstrating her styling techniques, and showcasing the salon’s design elements.
- Interview Planning: Developing open-ended questions to capture authentic soundbites from Tina about her passion for hair styling and the salon’s mission.
- Location Scouting: Assessing the best angles and lighting to highlight the salon’s modern, inviting aesthetic.
Videography and Production
On filming day, our professional videographers arrived equipped to bring Studio T’s story to life. We used high-definition cameras and professional lighting to capture every detail. The team focused on:
- Highlighting the story behind Studio T and how it all started.
- Filming multiple angles to engage viewers.
Throughout the shoot, we prioritized creating a relaxed environment to help Tina feel at ease in front of the camera. Her authenticity shone through, making the footage feel personal and heartfelt.
Post-Production
In post-production, we carefully edited the footage to tell a cohesive and engaging story. Key elements included:
- Adding soft, elegant transitions and clean graphics that reflected the sophistication of Studio T Salon.
- Enhancing natural lighting and color grading to match the salon’s brand palette.
- Selecting a background music track that was upbeat yet professional to evoke a feeling of trust and inspiration.
The video was designed to be versatile, allowing Studio T Salon to use it across multiple platforms, including their website and social media.
Studio T Salon’s branding video is a testament to the power of storytelling in connecting businesses with their audiences.
Are you ready to showcase your brand’s unique story? Contact WIGZ Marketing Solutions today, and let’s bring your vision to life.
