Client Overview
Our client, a fast-growing company in a competitive industry, came to WIGZ Marketing Solutions with one core mission: attract exceptional talent by showcasing their company culture, values, and employee experiences in a compelling and creative way.
The Challenge
While the company offered outstanding benefits, strong leadership, and a highly supportive work environment, these strengths weren’t clearly reflected in their recruiting content. Job seekers were missing the deeper story—the heart and soul of what makes the company special.
They needed more than just a hiring video—they needed an authentic, emotionally resonant piece that could connect with potential candidates and show what it truly feels like to be part of the team.
Strategic Planning & Pre-Production
We started with in-depth discovery calls and internal interviews to identify what sets this company apart. Together, we defined the narrative pillars for the video:
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A culture of collaboration and inclusion
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Genuine support for employee growth and development
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Leadership that listens and leads with integrity
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A strong sense of purpose and impact-driven work
From there, our creative team developed a storytelling arc, structured around employee testimonials, behind-the-scenes workplace footage, and voiceover elements. Every line and scene was crafted to ensure authenticity and emotional depth.
Execution: Videography and Direction
Our team provided full-scale production support, including
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Capturing workplace B-roll showcasing daily life, team interactions, and core processes
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A mix of formal and candid footage to balance professionalism with relatability
The heart of the video came from the people themselves. Employees shared their stories in their own words—how they grew, why they stayed, and what excited them most about their work.
Want to highlight your unique company culture and stand out in the talent market? Let WIGZ Marketing Solutions bring your story to life. Book a discovery call today and let’s build a recruiting video that works as hard as your team does.
