Business:
Iguana Wana Mexican Bar & Grill
Location:
Pleasant Prairie, WI
Service:
Commercial Design, Videography, and Production
The Challenge
Iguana Wana Mexican Bar & Grill, renowned for its authentic Mexican cuisine and vibrant dining atmosphere, wanted to capture the essence of their unique experience in a captivating 30-second commercial. The goal was to create a visually engaging narrative that highlighted their delicious dishes, refreshing drinks, and welcoming ambiance. The commercial needed to appeal to both local diners and tourists, while being versatile enough for TV, social media, and online ad platforms.
This project required a balance between showcasing the restaurant’s rich culture and maintaining a dynamic, modern visual appeal to resonate with a wide audience.
The Strategy
At WIGZ Marketing Solutions, under the leadership of Ben Wiegman, we approached this project with a clear focus on creating content that would embody Iguana Wana’s essence and attract their target audience. Our strategy included four core steps to deliver an impactful commercial.
1. Concept Development
We began by collaborating closely with the Iguana Wana team to understand their vision and goals. Together, we developed the concept “A Taste of Mexico in Every Bite,” a theme designed to showcase their authentic flavors, high-quality offerings, and lively environment. This concept emphasized their unique position as a cultural and culinary destination.
2. Storyboarding
To ensure a cohesive narrative within a tight 30-second timeframe, we meticulously storyboarded every detail. Each scene was crafted to capture the most compelling aspects of the restaurant, from sizzling fajitas and vibrant margaritas to cheerful staff interactions. The storyboard acted as a blueprint for creating a fast-paced yet engaging visual experience.
3. Videography and Production
On production day, our videography team arrived on-site, equipped with advanced tools to bring the storyboard to life.
- Cinematic Shots: We used wide-angle views to highlight the lively atmosphere and close-ups to emphasize the details of Iguana Wana’s signature dishes, drinks, and decor.
- Lighting and Ambiance: Special attention was given to lighting to ensure the food looked mouthwatering while maintaining the restaurant’s warm, inviting vibe.
- Action Shots: Staff preparing meals, crafting cocktails, and interacting with happy customers added authenticity and energy, showcasing the restaurant’s dynamic environment.
4. Editing and Post-Production
With the footage in hand, our post-production team refined and polished the commercial to perfection.
- Pacing and Timing: Every second was utilized effectively to deliver an impactful narrative while keeping the energy dynamic and engaging.
- Sound Design: Traditional Mexican music and complementary sound effects, like sizzling food and clinking glasses, created an immersive sensory experience.
- Brand Integration: The final frames included Iguana Wana’s logo, contact information, and a compelling call-to-action, ensuring viewers knew how to connect with the restaurant.
The Results
Our work with Iguana Wana resulted in a stunning commercial that delivered real business impact:
- Increased Foot Traffic: The restaurant reported a noticeable uptick in new customers, many of whom mentioned seeing the commercial on TV or social media.
- Enhanced Brand Visibility: Iguana Wana solidified its position as a must-visit dining destination in Pleasant Prairie, WI.
- Positive Audience Feedback: The commercial received rave reviews from viewers, with many praising its vibrant energy, visual appeal, and mouth-watering food presentation.
Why Choose WIGZ Marketing Solutions?
At WIGZ Marketing Solutions, led by Ben Wiegman, we specialize in creating high-impact content that drives measurable results. Our expertise in commercial design, videography, and production allows us to transform your vision into a captivating story that resonates with your audience. Whether you’re looking to create a TV commercial, social media ad, or promotional video, our team delivers content that engages and converts.
Let’s Create Your Next Masterpiece
Are you ready to bring your brand’s story to life? Contact WIGZ Marketing Solutions today and let us craft a visual experience that captivates your audience and drives results.
